The Lost World (1960) - Newspaper Ad [San Francisco Examiner - July 24, 1960]

Producer-director Irwin Allen glued some plastic fins onto some live, and no doubt disgruntled, lizards, shot them with macro lens, and christened them DINOSAURS for this loose adaptation of Arthur Conan Doyle's classic adventure tale.

This might be on par with the colorful and campy television productions (i.e. Voyage to the Bottom of the Sea and Lost in Space) that made Irwin Allen something of a household name in the sixties, before he became the legendary Master of Disaster in the seventies. I have yet to see it, but my experiences watching reruns of Voyage to the Bottom of the Sea and Lost in Space, and Allen's lackluster and characterless direction of the both The Swarm and Beyond the Poseidon Adventure, do not fill me with hope.