The Serpent and the Rainbow (1988) - Newspaper Ad

Oakland Tribune - February 5, 1988

After the creative misstep that was Deadly Friend (1986) Wes Craven returned to form with this atmospheric and effective horror film interpretation of the nonfiction book of the same name by Wade Davis. Although, yet again, the studio (this time Universal) insisted that Craven jazz up the scares with some nightmare sequences.

While not a huge hit at the box office, it did do modest to effective numbers, but nowhere near enough to give Craven the industry capital to make something outside of the horror genre. So it goes.