Rosemary's Baby (1968) - Newspaper Ad

Oakland Tribune - June 2, 1968

Just what are we supposed to be praying for, though? A miscarriage? Maybe we should be praying for Rosemary herself, just saying.

I remember Rosemary's Baby as something of a syndicated staple, showing up every few weeks (but it was probably more like months) on KTVU Channel 2. ("There's only one 2.") When I asked my mother what the baby looked like, she informed me that you only saw the baby's eyes. Why sit through a whole movie just to see a pair of eyeballs? I wanted some steak to go with all that sizzle!

Considering how the baby was described in Ira Levin's novel, it was stroke of visual storytelling genius to only show the briefest and blurriest glimpse of eyes and leave whatever it was that Rosemary saw in that bassinet to the individual viewers own vivid and powerful imagination.