Clash of the Titans (2010) - Newspaper Ad

San Francisco Examiner - April 9, 2010

Last week I blathered on and on, detailing how I had 'finally' conceived of a manageable way of searching, clipping, posting, and categorizing newspaper ads for movies and all manner of stuff on this blog.

One thing I did not mention, as it had not occurred to me at time of writing, was how all this searching and clipping allows me the opportunity to observe the waxing and waning of newspaper advertising for arts and entertainment (i. e. movies, live entertainment, books, etc.) over time. Being able to go day to day, week to week, month to month, year to year, decade to decade, and even century to century has offered quite the education in the growth, expansion, and contraction in leisure activity and trends from the 19th, 20th, and 21st centuries.

While movie advertisements in daily newspapers were still a thing in 2010. The erosion of readership for daily newspapers, because more and more people were getting their news either from cable television or online sources, was pretty dire. Gone were the days when there were pages upon pages of ads. Now there were, maybe, four or five, at most, on any given Friday or Saturday. But that was it.

One of the dregs from when newspaper movies ads were dying is this one for the remake of Clash of the Titans. The 3D conversion for this particular film was notorious for being a poorly done and craven cash grab, fueled by the massive success of Avatar in 2009. But we did not see it in 3D, thankfully.

Unlike the original film, little to nothing about this one has stuck in my mind. Other than my having a good chuckle at Bubo being given a cameo in the film.

"What is this?" 

"Just leave it."