The Curse of Frankenstein (1957) / X the Unknown (1956) - Newspaper Ad

San Francisco Examiner - July 30, 1957

John McCarty, in his seminal book Splatter Movies Breaking the Last Taboo of the Screen, shared how his "young, monster-movie addicted eyes were quick to spot a series of starkly lettered handbills that had been tacked to the trees and telephone poles." [Splatter Movies, Pg. 16]

Those handbills were hyping the imminent release of today's subject du jour, a double-bill of two terrific, top tier Hammer Film productions: The Curse of Frankenstein (1957) and X the Unknown (1956).

Going in order of production, 1956's X the Unknown, the 'B' feature of this double-bill, began as a sequel to The Quatermass Xperiment,  a moneymaker for the company. Only there was one small detail Hammer Film had not factored into the equation. Screenwriter Nigel Kneale, who had created the character of Bernard Quatermass and retained the rights, refused to have his creation appear in anything that he himself had not written. 

Even with any and all marketable connections and/references to The Quatermass Xperiment excised, X the Unknown is able to stand on its own as a cracking good monster movie. 

First-time screenwriter Jimmy Sangster, having penned a sturdy and reliable script for X the Unknown, was then entrusted with scripting Hammer Film's first color film, 1957's The Curse of Frankenstein. 

Curse took a very different approach than the 1931 Universal film and its sequels, for reasons that were both legal and artistic. In this film Baron Victor Frankenstein turns out to be every bit as dangerous and deadly monster as his witless creation.

Audiences ate it up and Hammer Film, seeing that it had struck gold, proceeded to mine the Gothic Horror genre for every penny it could uncover.